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Strong company cultures benefit both employers and employees, fostering engagement, innovation, and positive workplace environments. However, some companies treat core values as an afterthought, picking generic ones just for show.
Leading global companies understand that authentic core values are the true foundation, guiding behavior, decision-making, and relationships. They've cultivated exceptional cultures that attract top talent, drive innovation, and spur growth. Below are key takeaways from these industry leaders on building progressive company cultures.
Company culture isn't solely centered on boosting perks. While amenities like pool tables, free meals, and benefits like spot bonuses improve corporate culture, a company's success and employee well-being depend largely on the relationships, support systems, and environment it creates.
When employees have managers they can trust and relate to, it boosts their motivation and establishes a workplace culture where they feel inspired and find happiness in their work. This is why 47 percent of people searching for jobs cite company culture as their top reason for switching jobs.¹
This emphasizes the critical role of a supportive and inclusive company culture in attracting and retaining employees. When employees feel supported and respected by their managers, they're better prepared to deal with challenges and conflicts. This creates a work setting where everyone can collaborate effectively and work towards common goals.
Read More: 5 Tips To Creating and Implementing an Inclusive Work Environment
Many world-renowned companies provide valuable insights into cultivating exceptional cultures and company values that attract top talent and enable employees to thrive. Here are some great company culture practices.
Read More: 9 Wellness Initiatives for a Vibrant and Energized Workforce
Zappos is renowned for its exceptional workplace culture. During the hiring process, they place a strong emphasis on cultural fit. In fact, nearly half of a candidate's evaluation depends on assessing their alignment with Zappos' guiding principles and way of operating.
They even offer up to $2000 to new hires who complete training if they decide to quit after their first week. This transparency retains only those truly committed in the long term. Moreover, instead of instilling culture in everyone, Zappos hires individuals who naturally embody it.
During training, they reinforce key cultural principles. They're so confident in their culture that they publish a book annually with unedited employee testimonials.
Here's what you can take away from this:
Emphasizing cultural alignment during the hiring process is about more than finding candidates with the right skills and experience. It's also about seeking individuals who align with the company's values and share its long-term vision.
If you're a candidate, thoroughly research a company's culture and values before applying. Ensure they resonate with your own principles and long-term goals. A strong cultural compatibility will enable you to thrive, find a sense of belonging, and maximize job satisfaction and growth opportunities within that organization.
This builds a cohesive and united team, improves employee engagement and motivation, and actively contributes to the company's long-term success.
Known to anyone who's opened a PDF file, Adobe sets a high standard for company culture. They offer subsidized gym memberships, tuition reimbursement, paid sabbaticals, and even help with transportation for those traveling to work.
But that's not all. Adobe rewards employees who contribute innovative ideas with bonuses and ensures they are patented in their name. Recognition is a fundamental aspect of Adobe's culture, acknowledging the efforts of their employees and rewarding them accordingly.
Another major reason they are considered one of the best examples of office culture is their emphasis on communication. They have established company-sponsored social events, networking opportunities, and communities to promote a culture of open communication.
Here's what you can take away from this:
Adobe's focus on employee well-being, recognition, and communication shows its dedication to creating a supportive and enjoyable workplace. For employees, this could mean acknowledging superiors after successful projects to foster a culture of appreciation.
Recognition is the fuel that powers employee motivation and drives a positive work culture. When individuals receive acknowledgment for their hard work, 69 percent are willing to go the extra mile.² This means that by simply recognizing and appreciating your team's efforts, everyone will be inspired to work harder.
This creates a ripple effect, boosting morale, productivity, and overall satisfaction in the workplace. So, investing in recognition isn't just a nicety—it's a powerful strategy for cultivating a motivated and engaged workforce on both sides.
Netflix is famous for its streaming service and "Netflix Culture: Freedom and Responsibility" slideshow. Their culture is built on two pillars: honesty and trust. They trust their employees so much that they offer unlimited vacation days! That's a big sign of trust.
Their honesty shines through even in their job listings. Instead of promising an easy job, they acknowledge the challenges from the start. Their jobs page starts with, "A great workplace combines exceptional colleagues and hard problems." They're transparent about the difficulties but also emphasize the value of the work.
Here's a peek into their culture memo:
Here's what you can take away from this:
When Netflix implements policies such as unlimited vacation days, it sends a clear message to its employees: "We trust you." This trust isn't just about time off; it's about acknowledging employees as responsible and capable of effectively managing their workload and time.
This might mean offering flexible schedules or hybrid or remote work options for employers. Giving them this freedom makes them feel like they own their work and have the power to make decisions. On the flip side, if you're an employee, being given this level of trust makes you feel valued and respected, enhancing your connection to the organization.
It also means reciprocating that trust by communicating openly, managing your time responsibly, and not taking advantage of the freedom granted. This trust forms a positive cycle: as employees show they're reliable and dedicated, you trust them more, strengthening their loyalty and commitment.
Read More: Command and Inspire: Navigating the Nuances of Leadership vs. Management
Quora is known for its platform where people find answers to questions. Given their focus on knowledge-sharing, it's no surprise they prioritize learning.
Quora stands out for its culture of learning and growth. As soon as new employees start, they're paired with experienced mentors. Quora also promotes peer reviews and feedback, creating a culture where everyone helps each other improve.
This helps build a culture where feedback is normal, which is crucial in an organization constantly making changes. Continuous feedback means constant improvements. A feedback culture ensures employees feel involved and valued, as they have a say in how things unfold within the organization.
Here's what you can take away from this:
Take a cue from Quora and pair new hires with mentors. It's a fast-track method for them to become acquainted with the company's practices and develop their skills more efficiently. This mentorship makes it easier for them to fit in and supports them as they figure out what to do in their roles.
Encouraging peer reviews and feedback also fosters a culture of collaboration and improvement. When employees feel confident sharing their thoughts and helping each other, it builds a sense of responsibility for the team's success. If you're a newly hired employee, know your input matters!
Consider observing processes like onboarding and providing feedback to involve your perspective in continuous improvement efforts. This collaboration enhances individual performance, strengthens team unity, and boosts efficiency.
Allied OneSource understands that culture is the heart and soul of any company, influencing everything from employee experience, satisfaction, and retention to productivity and innovation. Exceptional cultures are built by chance and intentionally cultivated through every hire and organizational decision.
That’s why, we assess candidates for their skills, qualifications, and compatibility with your company’s culture. We ensure that each addition to your team meets the job requirements and enhances the overall workplace environment. Contact us today to cultivate a workplace of great culture and great people.
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